I’m currently in the thick of improving our social media. Engagement, ads, conversions…oh my!
It’s a world that I am completely unfamiliar with. I understand why businesses hire social media staff on a full-time basis.
It’s wild. It’s confusing. I know a little (and that’s being generous), but I want to really step up my game.
Man, it is frustrating to suck at something. I hate it. I feel dumb. Which I really hate. A few non-social media examples: curling and golf. I can see myself enjoying it, but I can also see myself splitting a broom and a club in half out of frustration. What can I say? It’s in my DNA to be competitive.
Anything that I’m good (ish) at now, I sucked at initially. Literally, anything. Just to name a few: Cooking, driving, physio-ing, business, being an adult.
Furthermore, the things I am good(ish) at are a result of my failures and mistakes, certainly not out of any success I’ve had. Any success I’ve had in life is without a doubt because of the lessons I’ve learned when I’ve flopped, not when the times are good.
If I waited until things were perfect (which they never are, and never will be, and let’s be honest is just an excuse hiding in fear), I would have never taken those first steps to just start.
So, when I want to throw my laptop through the wall and rip my hair out because I have no idea what the hell I’m doing, I’ll remember that I know a little bit more than I did yesterday. And that I will suck a little bit less than I did yesterday.